Address: 55 Groton St. Pepperell, MA 01463  ~  Phone: 978.433.4910

Evening Sun Fly Shop

December 2023 Update

To my loyal & valued customers,

Pinch me. Is it really December and Christmas time again? Well, I guess I can say — Merry Christmas and a Happy New Year to you and your families. Tis the season to make memories with friends and relatives. Please enjoy every moment with your loved ones and look to “make a memory”.

The annual Holiday Cheer party is back! On Saturday, December 16th, there will be a get together at the shop with holiday music, food and drink for everyone to enjoy. Please stop in from 11:30am – 3:00pm. Say hello to likeminded anglers, have a drink and bite to eat and enjoy the holiday spirit. I would be gratified if you could come by for a few minutes, say hello, grab a bite to eat and enjoy the moment. It is a small way to say “Thank You” to all my wonderful customers that have made the shop successful.

What do you want for the holidays? Sounds like a common question you might get asked. How about replying to the questioner: “Please get me a gift certificate from the Evening Sun Fly Shop!!” We have gift certificates of all denominations. Have the person stop at the shop or just call to get’er done!.

Pat Perkins — In addition to building a superb bamboo rod is now doing restorations on all types of bamboo rods. If you have a bamboo road and it is in need of repair, please contact the shop for details.

Stay healthy and let your loved ones know how much you care for them. Deliver an act of kindness to a friend or neighbor and please remember those in need during the holiday season.

Thank you & Be Well,

Merry Christmas & Happy New Year,

Charlie Shadan

December Merchandise News

There are lots of new Christmas fish design glassware at the shop for a unique gift for someone. Stop in and see the lineup of new items.

All Hardy & Greys rods are still on sale at the shop with prices reduced by hundreds of dollars. Get yours before they are all gone.

Just arrived at the shop:

1) A large new inventory of fly tying lights and magnification to aid in your tying. Low prices and top quality are the hallmarks here.

2) New Thomas & Thomas rods for the upcoming season. Made right here in Greenfield, Mass.

Fly tyers — Stop in and see how your aging eyes can be helped while you enjoy your tying. Lots to choose from. Prices that won’t break the bank!

ESFS Thoughts on a Purchase of a New Outstanding Rod:

Many considerations are given to thought when making a substantial purchase of one kind or another – in this case a new High Grade fly rod. Here are some ideas that may resonate with you:

1) Purchase the rod for the “rule” – meaning that it should be the rod that you will fish most often when you venture out to your most frequented rivers or ponds. Make sure the rod fits the geography where you want it to perform.

2) Have the rods’ taper explained in detail to you. Make sure that you cast it, if possible, before shaking your head vertically as a sign of ownership.

3) Check on the rods’ guarantee from the company of origin. Misfortunes are a part of fly fishing!!

4) An outstanding fly rod gets “better with age” – Meaning that as your skill set develops over time your new rod will actually perform better! You will extract features from the rod that were “hidden” from you but now benefit your enhanced skill set.

5) Realize that the fine instrument you purchased will never lose its efficiency. It’s not like milk over time – it will not go bad!

6) While price is important, it should not be the overriding reason for purchase. Treating yourself to a new finely detailed rod that meets all of your expectations will be worth the price. If your purchase price causes you to “eat hamburg helper” for the next year or so – Don’t buy the rod.

The feeling of quality workmanship and increased efficiency in your hand has subtle benefits over time that truly move the needle of enjoyment.

Come in to see the line-up of new Thomas & Thomas and Hardy Rods that are truly at the top of their class. I can assist you with all of your requirements.

Internet Purchasing vs. ESFS Purchasing

When you take a look at the rewards program being offered and all the products I carry for your needs, it should become apparent that I’m trying to meet the needs of everyone in the fly fishing community.

Please look closely at the rewards program in conjunction with your purchase needs as I can confidently make the claim that with the rewards program the Evening Sun Fly Shop is the least expensive fly shop in America – Bar none!! There is no fly shop that I know or any conglomerate, mega box store that competes with my prices.

These are at least 5 reasons to consider calling, stopping in, or e-mailing the shop before you CLICK the mouse.

You will help to support a local business that truly cares for you as a client and you will pay no more and always get FREE shipping to your door. Please try us out!!

So You Think You Know Everything?

The ESFS will be running every month interesting factoids…

December 21 is the Winter Solstice—the astronomical day when the Earth is farthest away from the Sun. Starting in ancient times, people celebrated the rebirth of the Sun event through Yule.

Lost and Found

Rod/Reel/Line found on Millers River near old Pete & Henry’s restaurant recently by a client from the shop. To claim your lost item, call the shop for details. Please describe your loss and get re-united with your gear!

Squannacook and Nissitissit maps

Get your map of the local rivers – the Squannacook & Nissitissit that I created in the store. 800+ copies have already been sold to date. These maps will make great gifts.

Millers River maps

Finally in. Come and take a look at the latest & greatest map created by the shop for this river. 500+ copies have already been sold to date. These maps will make great gifts.

Deerfield River maps

I have finally finished a third map in the series: Come in and get your new copy of The Deerfield River Map.

New Fly Tying Items

New items that have arrived at the shop:

1) Lots of different soft hackle skins for wet flies and emergers

2) A very beautiful Red Fox skin that I have placed into pieces

3) A very different and unique Silver Fox skin – cut into pieces. Both these skins can be used for Streamers, tailing material, and dubbing needs.

4) New Streamer and Wooly Bugger Hackle. Lots of new colors including dyed grizzly specimens.