Evening Sun Fly Shop, Pepperell - = USAOnTheFly.com Forums

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Evening=20 Sun Fly Shop, Pepperell =

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09-03-2007, 10:06 AM=20

OnTheFly

Join Date: Feb 2006

Location: Lansing Michigan

Posts: 1,475

Evening Sun Fly Shop, = Pepperell=20

EPPERELL -- "Truly, I have found a = labor of=20 love," said Charles Shadan, owner of Evening Sun Fly Shop, an = angler's=20 paradise celebrating its first anniversary.
By day, Shadan is = a=20 salesman for an industrial chemical company. Evenings and weekends = are=20 devoted to the passion that's consumed him for 42 years -- the = gentle art=20 of fly fishing, which he learned from his godfather at age 16. =
Shadan=20 calls it a gentle art because the motion of casting a fly is = subtle, with=20 little emphasis on power. There's also a gentleness associated = with being=20 outside in the clean water. And it's an art to be able to do it so = well=20 that you fool a fish, he said, using an artificial fly that you've = either=20 created or selected yourself.
Shadan enjoys sharing this = passion with=20 novices and long-time fly anglers alike. His ambition is to = demystify the=20 sport, challenge the notion that it's an elitist and high-cost = pursuit,=20 and make it accessible to everyone.
He and staff member Brian = Andrews,=20 an accomplished salt and freshwater fly fisherman himself, are=20 knowledgeable sources behind the counter, more than willing to put = fly=20 line onto a reel for a first-timer, or offer a die-hard fly caster = advice=20 on where to find the best fishing and what fly to use to land a = trophy=20 fish. Customers send Shadan photos of their successes on rivers = near and=20 far. Shots of grinning fishermen holding rainbows, brookies and = salmon=20 adorn the shop's brick walls.
Shadan himself has fished rivers = in=20 Montana, Wyoming, Colorado and New Mexico, and often assists = clients in=20 booking trips out West. He also guides full- and half-day trips = for trout=20 and salmon on streams and rivers throughout Massachusetts, New = Hampshire=20 and Maine and has a wealth of information -- including detailed = maps -- of=20 where to fish in the local area.
"Charlie knows the local = water,=20 what's hitting on what," said Jim Wilson, a Brookline, N.H., = resident=20 who's been an avid fly caster for 45 years. "The reason I like to = come=20 here," Wilson said, "is because it's really nice to come in and = take a=20 break, find out what's going on locally as far as fishing goes." =
For=20 those who want to take their passion for trout to the next level, = Shadan=20 offers fly tying seminars.
"It's the culmination of the hobby, = to=20 catch a fish on something you've created," he said. "There's a = huge=20 creativity level involved, because you can create flies that = aren't tied=20 to any specific pattern."
True to Evening Sun's mission = statement --=20 to help steward and protect our clear waters by promoting and = fostering an=20 environmentally-responsible approach to the art of fly fishing -- = Shadan,=20 a past president of Trout Unlimited, takes conservation seriously. =
When a customer buys worms or nightcrawlers, for example, = Shadan=20 initials the bottom of the container. When the customer brings the = container back he or she get 25 cents off their next purchase of = worms.=20 And the container doesn't end up on the ground.
"Conservation = and the=20 stewardship of clean water are really important," Shadan said. =
And he=20 hopes to get more children and women involved in fly fishing, "so = we can=20 have a greater cross-section of people who are out there enjoying = it, who=20 are out there watching the waters," he explained. "And of course = the=20 passing of the torch when it comes to stewardship is going to rest = with=20 the kids."
In fact, this fall he plans to approach the = principals of=20 area high schools to see if he can get some of the juniors and = seniors=20 involved in fly fishing.
Geared to old-fashioned service, = Shadan=20 strives to offer customers at Evening Sun Fly Shop quality = products at=20 competitive pricing, with a 100 percent guarantee.
"The shop's = future=20 will be embedded in the way I've nurtured my clients, whether = they're=20 seasoned veterans or first-timers," Shadan said. "Having a = well-organized,=20 clean shop is important, as is having a well-stocked shop." =
Shadan's=20 customers are a diverse group. "People are coming in from age 10 = to 70,"=20 he said. "I offer spinning equipment for the youngsters and for = folks who=20 don't fly fish, because I think it's important to recognize that = all of us=20 who are fly fisherman didn't start out fly fishing. We started out = with a=20 love of fishing."
For more information about the shop, call = (978)=20 433-4910 or visit http://www.eveningsunflyshop.com/.

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